date:Aug 18, 2014
Featuring results that may have far-reaching implications on the future of labelling and targeted advertising, a recent study conducted by researchers from Greenwichs Facility of Education and Health has pinpointed distinct differences in the reactions to food labels between differing socio-economic groups.
The study sought to isolate the responses to food labels in a movie theatre environment. Participants were given their preferred flavour of popcorn with one of three labels placed on the pa