date:Aug 18, 2014
The Is he Asahi? campaign was produced and directed by media agency cumminspartners and tells a reverse Cinderella story of a womans quest to find the man who drinks Asahi.
The campaign debuted during the live broadcast of the Bledisloe Cup over the weekend and is set to run for three months, supported by a national advertising campaign to the tune of $2.5 million the biggest investment into the Asahi Super Dry brand has made into the Australian market since its launch.
Beer and cider marketi