date:Aug 18, 2014
tural. Hansen at the time had $17.1 million in sales and net income of $565,000.
The pair bought Hansen for $1.71 million and assumption of $12 million in debt.
Seeing the success of Austria-based Red Bull GmbH, they introduced Hansen-branded energy drinks in 1997.
The companys share price barely budged. Its not like the company has been an overnight success, said BevNets Klineman.
They played with a bunch of different formulations. The first Hansen energy drink offering wasnt well received.