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Coke's Monster deal underlines caution on full-blown M&A
date:Aug 18, 2014
small presence and thus limited experience, with both the risks and rewards. The category enjoyed double-digit global growth in the mid-2000s, but as of late that has slowed. According to Euromonitor International, energy drink sales increased 7 percent in 2013 from the previous year.

There are other hazards with which Coke may want to get more familiar before doing a full deal. Energy drinks have been wrought with controversy in both the United States and international markets. The U.S. Food

12/23 21:56