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US energy drink slowdown due to lack Red Bull’s ‘lack of innovation’: analyst suggests
date:Jul 28, 2012
organic energy drinks.
Given that complete product repositioning risked alienating core consumers, brands such as Monster had tweaked brand names via derivative line extensions to tap new consumers, Feliciano noted.
For instance, Monster Rehab is an energy/hydration beverage available in several tea flavors, while Rockstar Energys Recovery line included real fruit juice and tea flavors.
But the hybrid hydration/energy trend showed that the energy era carried a consumer demand that a beverage do

12/21 09:45