date:Aug 14, 2014
Green Giant, the canned sweet corn, is driving summer sales through a campaign designed to unlock new cold consumption occasions.
Built on the insight that only 20% of sweet corn is eaten cold in the UK , the activity centres around an on pack promotion and will be supported through in store and digital marketing.
To encourage consumers to enjoy the convenience flavour of Green Giants sweetcorn straight from the can, the brand is offering consumers a free salad recipe book with every purchase