date:Aug 12, 2014
great, they have an attractive entry price point, and the margins are better than our earlier frozen products, he said.
Foraker said Annies has learned a lot from its frozen foods introductions over the past couple of years and has fine-tuned its approach to the category. He said frozen snacks was always an area Annies felt had potential, but the company also recognized the difficulties the category presented from a supply chain standpoint.
We learned a bunch of things in these earlier launch