date:Aug 11, 2014
Chilis is chasing millennial consumers with on-trend menu items and mobile technology. The casual dining chain plans to expand on the recent roll-out of tabletop tablets with improved on-line ordering and a loyalty program in the coming year.
[Technology is] one of the things we think is compelling for millennials is to engage them; they want to be engaged, said Wyman Roberts, chief executive officer and president of parent company Brinker International Inc., during an Aug. 7 earnings call wit