date:Aug 11, 2014
ssia. McDonald's Europe is taking a holistic approach to building customer demand with a combination of limited-time menu choices and expanding the breakfast daypart and blended-ice beverages.
In July, APMEA's comparable sales decreased 7.3 percent reflecting the impact of food quality and safety issues at a supplier to McDonald's and other food companies in China. As a result, performances in China, Japan and other markets suffered a significant negative impact. The affected markets represent