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Montejo brings its authentic Mexican flavor to the United States
date:Aug 11, 2014
f Mexico for the first time.

According to Ryan Garcia, Anheuser-Busch vice president of regional marketing, Mexican beers account for nearly 60 percent of imports, and we are responding to consumer demand for an authentic and distinctly Mexican lager.Anheuser-Busch will put muscle behind Montejo's launch in California, New Mexico, Arizona and Texas with an integrated advertising and marketing campaign that includes Hispanic targeted radio, digital, print, experiential and outdoor advertising. L

12/23 20:10