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Anheuser-Busch targets Latinos with new Mexican beer import
date:Aug 08, 2014
the market is already cramped. Mexican brands make up 8% of overall U.S. beer volume, and experts expect that to grow.

Information Resources Inc., an industry research firm, reported that Corona Extra topped imported beers at more than $1.2 billion in sales last year in supermarkets, drugstores, mass merchandisers, gas and convenience stores. Modelo Especial, a sister brand of Corona, had the highest growth in the imported beers segment in 2013 compared with the year before.

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12/22 08:43