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Anheuser-Busch targets Latinos with new Mexican beer import
date:Aug 08, 2014
co.

Reluctant to let go of the booming market, Anheuser-Busch decided to import Montejo in February because of increased demand, said Ryan Garcia, vice president of regional marketing.

We've been watching this market for a while, and the consumer demand is huge, said Garcia, explaining that the beer will be marketed in Latino radio, digital, print and restaurant industries.

Americans are clamoring for more imported beer in general. Nearly 43% of U.S. consumers drank imported beer last year

12/22 06:51