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'Healthy' positioning changing the ice cream, frozen desserts market
date:Aug 08, 2014
Considering that 90% of all U.S. households purchase frozen desserts the consumption of these products is as American as apple pie-flavoured ice cream, says researcher Packaged Facts. Previous generations of ice cream advertising stuck to the same themes: fun indulgence and nostalgia. However these days health has become a prominent addition to the mix according to the companys Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice 8th Edition report.

Traditionally,

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