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Healthy can be tasty
date:Aug 08, 2014
In the beginning it was relatively straightforward to package snacks - indeed most food. Make it look tasty and shoppers would pick it up. These were the early days of FMCG packaging design, when consumers were emerging from the austerity of post-war rationing. They wanted food that was rich in calories, and if it tasted good then so much the better. Colours were rich, images showed well-fed, happy consumers, and text has shoppers salivating at the nourishing, delicious product inside.

Then alo

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