date:Jul 27, 2012
tudents took part in the study but were unaware of the reason for the red chips. Those with the dyed chips ate 50 percent less than the control group.
The students with the marker chips were able to estimate how many they had eaten, guessing within one chip. This compared with the control group who grossly underestimated the amount they had eaten by an average of 13 chips.
Dr Wansink is the John Dyson Professor of Consumer Behaviour and author of the best-seller Mindless Eating: Why We Eat More