date:Aug 07, 2014
iteria and decide which products are suitable for marketing to children.
According to Clare Hughes, author of the study, companies have set their criteria so low that products including Smarties, Tiny Teddies and Kit Kats were deemed appropriate for marketing to children. Thirty-nine percent of food advertisements that met the food brands criteria failed the governments criteria, she said.
Mandatory regulation in accordance with government standards would be a more effective means of reducing