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Sugar/Fat Taxes May Lead Consumers To Switch To Cheaper Products, Study Finds
date:Aug 07, 2014
reduce the consumption of high-sugar, high-salt or fatty products 'in general', consumers may 'simply buy cheaper brands of the taxed products, thus potentially not lowering their consumption of the ingredient the tax aims to target'.

It also noted that food taxes lead to an 'increase in administrative burden' on agri-food businesses, and, as such, can be detrimental to sector competitiveness. 'When consumers switch to cheaper brands, it reduces the competitiveness of premium brand producers,'

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