date:Jul 27, 2012
on Mexican druglords.
Europe accounted for 40% of all snacks revenue.
Crisps stable, cereals sinking?
Frito-Lay North America (FLNA) saw reported net revenues surge by 3% spurred byeffective net pricing and disciplined channel revenue management strategies.
A growth strategy was employed in early March dedicated to exploiting the premium and value end of the snacks market.
We could have employed different volume growth strategies for Frito-LayBut we are comfortable with what has been achie