date:Aug 06, 2014
and now sales have risen from 8m to more than 40m now. The packaging design has not changed in that time.
The value of doing nothing
It was Winnie the Pooh who famously said: Don't underestimate the value of Doing Nothing, of just going along, listening to all the things you can't hear, and not bothering. More recently a paper from business school INSEAD has argued that successful individuals are often those who understand the value of doing nothing.
The same can be true of packaging design