date:Jul 27, 2012
k more imported beer than any other ethnic group. More than a quarter (27%) of Hispanics drinks tequila a higher rate than other demographics although this is driven by the most acculturated Hispanic consumers, according to the market researcher.
Meanwhile, wine is the least favorite alcoholic beverage among Hispanics, consumed by 23%, as opposed to a third (33%) of the total population.
Many US Hispanics, particularly Mexicans, have not been exposed to wine in their home country, so there is