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PepsiCo ‘desperate’ to build Mexico cola volumes: Coca-Cola FEMSA
date:Jul 27, 2012
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Trevino said that, in eight of the nine countries where it operated, Coca-Cola FEMSA was confident it could push through slight increases based upon competitor activity, and that in Brazil everyone was increasing prices.

In Mexico I think that we have flexibility, although I recognise that Pepsi, our main competitor is very aggressive with some specific packages in some specific regions,Trevino said.

But I would like to remind everyone that in areas of The Valley of Mexico, PepsiCo

12/21 09:42