date:Aug 04, 2014
ing margin improvement of 77 bps for the year, driven by an increased focus on costs and efficiencies across the business and by procurement savings on marketing spend.
This year our business has faced macroeconomic and market specific challenges that have impacted our top line performance. But we have gained share and expanded margin while continuing to invest in our brands, our markets and our people to create a stronger business that will deliver on the long term growth opportunities of this