date:Aug 04, 2014
eate a total packaging solution. To enhance Lucas Bols' position in the premium segment, O-I upgraded the design for the 70cl and 1-litre bottles. The black closure was changed to a brilliant orange, paired with the original blue bottom, giving the brand a more Dutch look. For increased brand recognition the embossed logo was placed lower on the bottle.
O-I operates as a one-stop-shop for Lucas Bols, handling all necessary purchases and planning the complete production and distribution cycle.