date:Aug 04, 2014
lready understand that mobile devices are not jut there for mCommerce, but also go in-store with their customers.
Understanding that you cant push while holding a mobile, they added a phone holder to their shopping carts and introduced a mobile store navigation system that playfully directed shoppers to great deals.
Its just the start of grocery retail getting personal again.
In the US, the epitome of big-box retail, Walmart, has also started to adapt with an ambitious approach in Walmart 2 G