date:Aug 04, 2014
nd campaigns affected the profits of the supermarket, said Price.
Waitrose forecast a 4.5% sales rise for the six months to July 26.
Waitrose opened 15 new stores in the financial period, compared to four for the same period last year.
The retailer also invested in its online store and launched new marketing initiatives such as a breakfast series on Channel 4.
Promotions also hit the supermarket's profits.
Waitrose cut the price of key staples such as bread and milk to compete with discount