date:Aug 04, 2014
less than 7 percent since Thompson took the helm on July 1, 2012, lagging the SP 500's gain of nearly 42 percent in that period.
Investors, analysts and franchisees are clamoring for the company to stop trying to be all things to all people. They want it to simplify its unwieldy menu and point to the success of rivals like Chipotle Mexican Grill Inc and In-N-Out Burger, which have won passionate fans by selling just a few items.
McDonald's was caught up in the latest China food safety scare a