date:Aug 01, 2014
ent increases, partially offset by increased investments in advertising, promotional and selling expenses.
In addition, depletions grew 23 percent in the second quarter and 28 percent in the first half of the year, compared with the respective prior-year periods, primarily due to increases in the company's Angry Orchard, Samuel Adams and Twisted Tea brand products.
However, gross margin in the quarter decreased to 53.1 percent from 53.6 percent in the prior-year period. The margin decrease was