date:Aug 01, 2014
ed to change our communication to help people understand how cereal can better meet their needs at breakfast than some of the other alternatives.
Kellogg, which has been battling stiff competition from rivals such as General Mills Inc and cheaper private-label brands, said U.S. cereal business sales fell 4.9 percent in the second quarter ended June 28.
LOWERED FORECAST
Net sales in the Kellogg's U.S. snacks business fell 2.7 percent, its fourth decline in the past five quarters. The U.S. snac