date:Aug 01, 2014
by the rising popularity of other breakfast items such as yogurt and frozen egg sandwiches.
Special K, the company's low-fat cereal brand, has been hit as consumers increasingly want a breakfast that is not only low-fat, but one that is also high on nutrition.
Kellogg, which spends $1.5 billion a year on brand building, will reposition itself with new advertising to focus on emphasizing the nutritional value of its cereals, Chief Executive John Bryant said on a conference call.
I think we ne