date:Jul 29, 2014
-price private-label biscuits.
The Tim Tam brand launched its portion controlled Adriano Zumbo range earlier this year, which helped Arnotts to reclaim customers and boost its share of the sweet biscuit category to 59 percent, as well as increase its majority share of the chocolate biscuit category to 80.9 percent.
Together with a renewed strategy locally, Arnotts plans to launch its savoury biscuit range, Shapes, into the Indonesian market this year. It will also be looking to launch its Tim