date:Jul 29, 2014
) consumer goods market grew at 7.4 percent annually, half the rate of three years ago, according to a report this month from Bain Company and Kantar World Panel.
In this tougher market, both local and foreign brands are targeting the same customers, and increasingly, the domestic firms are winning: nearly two-thirds of foreign brands surveyed lost market share in China last year, according to the report.
The good domestic brands are closing the gap really quickly and are able to play off the