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Tesco: Innovate Or Die, Says Humphris
date:Jul 28, 2014
British supermarket chain Tesco should put innovation in the form of data back at the centre of its business, a leading FMCG marketing expert has told ESM.

Innovation used to be what Tesco did best, said Ian Humphris, joint managing director at Life, an advertising agency with FMCG clients such as Danone, Dr Oetker, Molson Coors, Nestle and PepsiCo.

Humphris believes that Tesco should have known better than to divert its attention to hunting for quick-win solutions such as opening coffee sho

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