date:Jul 28, 2014
s an exciting new flavour as well as attracting new shoppers to the brand.
The launch aims to further grow the energy category, which is now worth 952m and is growing at +8% YOY, with Big Can energy formats driving the category with growth of 19% YOY.
Within Big Can energy, flavoured variants are still the key drivers, growing at 52% and Rockstar continues to lead this trend with a 56% share of the flavoured energy market and seven out of the top ten fastest selling big can energy flavours.
N