date:Jul 28, 2014
iles that consumers identify with; the crisp / fruity / floral segment (lower oak) and the richer / rounder/ buttery segment with a higher oak profile.
Finding that the Chardonnay category is highly underserved by the first segment, we decided to launch a lightly oaked counterpart to our North Coast Chardonnay currently in market.
Looking to capitalize on the fast growing $10-14 Chardonnay segment and to provide an alternative style, Bijou is a natural extension to further Chateau St. Jean's l