date:Jul 25, 2014
Americas region, according to Consensus Metrix.
Starbucks raised U.S. prices by roughly 1 percent near the end of the quarter, due to higher costs for things like coffee and milk.
Few restaurant operators are willing to take that risk given still-weak overall demand. Indeed, high meat prices recently forced McDonald's to push through some price increases and its traffic has taken a hit.
Starbucks said U.S. traffic was up 2 percent in the latest quarter, when customers spent 5 percent more per