date:Jul 25, 2012
, when they are more selective about the items they are purchasing, and whilst cost is an influence to the consumer, quality and convenience are the primary influences when it comes to shopping during this time.
Consumers are purchasing food and drink items to enjoy in the breaking of their fast such as dates and dairy produce. For their Iftar and Sahoor feasts they will also be selecting quality and luxury food items,said Hobbs.
Hobbs added that the firm fully expects this trend to continue i