date:Jul 16, 2014
with the new alliance.
Vita Coco sold approximately 25% of the business to Reignwood Group, the parent company of Red Bull China, at an enterprise valuation of US $665,000,000.
The alliance with Red Bull China will offer Vita Coco country-wide availability via Red Bull China's existing distribution and retail network, allowing the coconut water brand to reach some 1.3 billion consumers in a country that has long appreciated the taste and functional benefits of natural coconut water.
We immed