date:Jul 16, 2014
ill build on Burtons highly successful track record of introducing some of the UKs best-loved brands into the biscuit category.
The Cadbury Wispa brand has already been a major success across numerous new formats, including hot chocolate and chilled desserts.
It will bring excitement and fun into the biscuit aisle, offering consumers a sumptuous eating experience.
Merchandised in shelf-ready cases of 12, the 124g packs launch in stores nationwide at the end of July with an RRP of 1.79.
In ad