date:Jul 25, 2012
pecific flavour or product requests.
She added that using social media to gather such information can be comparatively cheaper than traditional market research although added that a combination would probably be ideal.
Salam Amin, chief marketing officer at PepsiCo, said this campaign ignites consumer engagement at a passionate level.
Combined with brand loyalty, this is strong for business, Amin said.
Every country in the world has its unique own culinary tastes. The Do us a Flavor campaign