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PepsiCo Frito-Lay asks Facebook favours for flavours
date:Jul 25, 2012
pecific flavour or product requests.

She added that using social media to gather such information can be comparatively cheaper than traditional market research although added that a combination would probably be ideal.

Salam Amin, chief marketing officer at PepsiCo, said this campaign ignites consumer engagement at a passionate level.

Combined with brand loyalty, this is strong for business, Amin said.

Every country in the world has its unique own culinary tastes. The Do us a Flavor campaign

12/19 02:42