date:Jul 25, 2012
t promulgated by marketers, George said.
Social media and NPD
Recently our sister publication FoodNavigator-USA looked into the power of using social media in the new product development (NPD) process. In an interview with US social media research firm Loudpixel, its co-founder and director of analytics Allie Siarto, said that a company Facebook page is suited to gathering a wealth of information.
Siarto said that information can range from details about potential customers right through to s