date:Jul 14, 2014
regular competitions, creative content and interactive elements.
In addition, a high impact PR campaign will see national and consumer coverage engaging with the target audience through the largest consumer panel Old Jamaica has ever run.
Gavin Herbert, from Old Jamaica, said:
This is the most we have ever spent on media but it felt like the perfect time to do it.
It not only gives us the opportunity to reach out to consumers with something fresh and exciting, but it also helps us engage wi