date:Jul 14, 2014
Following the launch of Kingsmill Great White a category first soft white loaf with as much fibre as wholemeal Kingsmill has introduced the first variation of this product with its new Kingsmill Great White rolls, to help drive growth in the rolls sector.
In just three months Kingsmill Great White already holds an eight per cent unit share of the 800g standard white bread sector.
This latest NPD affirms Allied Bakeries position as a leading supplier of UK bakery products.
Rolls are an oppor