date:Jul 14, 2014
af de Paris brand, which was established in 1967 and is marketed around the world, will initially include pomegranate and pear flavoured sparkling wines in the US. The newcomers are light in alcohol at 10% abv, and will retail at $12.99 a bottle. Pernod says the brands sophisticated, Parisian personality is directly targeted to the millennial female consumer looking for a more premium option within this category.