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Grolsch’s beer in a jar – a new experience for lager drinkers
date:Jul 10, 2014
success, whether this is by flavour innovation or novel packaging. O'Connor adds: There is a real growth opportunity for brands which can offer consumers a drink that is also a conversation starter. With consumers spending US $40 billion a year on beer that offers new experiences, the market is ripe to target.

12/25 10:58