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Grolsch’s beer in a jar – a new experience for lager drinkers
date:Jul 10, 2014
. Catherine O'Connor, senior analyst at Canadean predicts success for the new packaging: We can see consumers in other markets clamouring to get their hands on this novel design.

Novel packaging prompts re-use and brand loyalty

According to Canadean, consumers are more likely to retain and re-use innovative product packaging like 'The Jar', adopting the stylish, unique design into their glassware. Such designs also drive repeat purchases and bulk-buys as consumers look to collect a set for the

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