date:Jul 09, 2014
st year from which customers now order goods alongside their food, and plans a kitchen and homeware online store later this year.
Ocado said last week over 30 percent of its orders now contain at least one non-food item as customers benefit from the convenience of the firm's one-hour delivery slots.
Deutsche Bank analysts Niamh McSherry and James Collins predict that general merchandise will grow to 9 percent of Ocado's sales by 2023 from about 3 percent today.
This is key for the Ocado inves