date:Jul 09, 2014
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Tesco customers who buy food online as well as in store spend twice as much as those who only shop in store. Those who also buy general merchandise spend three times as much - although only 4 percent of customers are currently in that last category.
Tesco, which still runs separate operations for online groceries and general merchandise, plans to combine its grocery and general goods deliveries - leveraging the sophisticated logistics network it has built up for food to cut costs for the com