date:Jul 08, 2014
at brings something completely new to the rum category, which is yet to experience the same premiumisation as other spirits
Challenged to create a premium brand and capture the dark nature of the duppies without losing the positivity and party spirit of the Caribbean rum category, BB worked to a creative essence of Darkness Light. The resulting label design contrasts day and night, enabling the depiction of a sunny Caribbean scene to communicate provenance, alongside the shadowy suggestion of