date:Jul 08, 2014
ounters stores are also typically smaller than supermarkets, shoppers also say its quicker and easier to get round them. Discounters have been opening additional stores giving more people access to them and increasing their range of products to help people buy more of their groceries there. Half (51%) of shoppers told us they used food discounters in the last month to buy some of their food and groceries, up from 37% in 2011.