date:Jul 07, 2014
Volume and 12% in value.
John Edwards, Marketing Director for The Shepton Mallet Cider Mill said:
K has always stood apart from its competitors, challenging convention and demonstrating strength of character.
The impactful new look reflects the premium quality of the product and its positioning for premium drinking occasions, whilst ensuring superior standout on shelf.
Significant investment has been committed to the brand with striking new POS items supporting the brand refresh across the t